
Heather
Fields
Fashion Designer & Founder JUST MAKE LOVE
Wear Your Values Loud and Proud!
Welcome to JUST MAKE LOVE!
We’re more than just a fashion brand; we’re a vibrant, slightly cheeky, and absolutely heartfelt movement dressing you in statements that matter. Forget blending in – we craft wearable messages that are clear, kind, and cheerful, expressed through playful and artistic designs. We believe your clothes can be a powerful canvas for the change you want to see in the world.
Our mission is simple yet profound: to JUST MAKE LOVE. This means spreading positivity and standing fiercely for a better future. We champion radical equality and inclusivity for ALL – advocating for feminism, LGBTQI+ rights, and dismantling hatred in all its forms, whether it’s homophobia, misogyny, or racism. We believe in equal rights, equal opportunities, and a fairer distribution of power and wealth, fostering togetherness over hyper-individuality.
We are deeply committed to protecting our beautiful Mother Earth and all her inhabitants. This means fighting climate change, promoting animal welfare, and actively opposing overconsumption. We strive for balance and connection – with ourselves, with each other, and with the planet that sustains us. Our vision is rooted in humanism and a powerful, cosmopolitan spirit, embracing creativity, honesty, kindness, openness, and sincerity in everything we do.
Our collections feature carefully selected and thoughtfully designed garments, like our statement t-shirts and beautifully crafted, ethically sourced clothing. Each piece carries an intentional message, designed not just to look good, but to do good – sparking conversations and wearing your beliefs on your sleeve.
True to our core values, sustainability isn’t an afterthought; it’s the heart of how we operate. JUST MAKE LOVE is committed to an ecological approach at every single stage. We use organic and eco-responsible goods, print with eco-certified inks, and ensure your conscious purchase arrives in plastic-free packaging. We’re continuously working to reduce our footprint and make ethical choices accessible.
Born and based in the vibrant, open heart of Amsterdam, our brand is deeply inspired by this city’s pioneering spirit. Amsterdam has long been a beacon of freedom and tolerance – from hosting the world’s first legal same-sex marriages to its renowned cultural diversity and liberal atmosphere. Like Amsterdam, JUST MAKE LOVE embodies the freedom to be unapologetically yourself, living within a unique blend of historical charm and progressive dynamism.
Join our movement. Wear your heart out. And let’s JUST MAKE LOVE – for people, for the planet, and for a future we can all believe in.